I don’t believe in re-branding.
It's a brand reveal.
Because it was always there.
Together, we excavate the gold of your brand expression. I am a naming freak, a language savant, a strategy man to support you to dissolve blind spots to build your brand and ignite your ideas.
I am your digger of gold.
"Where most of us see to the stop sign, Jeff sees around the corner."
Jacy Cunningham, Nike Athlete, The Jacy Method
“I would have to say …Jeffrey learned around my age kinda a life secret: to listen to understand, rather than respond. Spinning that understanding into gold is Jeff’s superhero power.”
Jeff age 8, on Jeff doing it ever since
Words cast spells.
CHOOSE YOUR SPELLINGS WISELY.
I help you to tell your stories of transcendent truth.
Kim Gaynor, my first boss in advertising in the late '80's, said this to me of “THE ART OF CONNECTION” in his thick southern drawl, "Do you want to be a dull push pin in the side of the head, or a burning dart between the eyes? The burning dart is when you have connected, surprised or delighted. That’s your customers’ give-a-shit-factor. Be the burning dart - it wins every time."
Taking language apart and putting it back together has been part of my DNA since I played with words with my punny mom, my lovership with language precisioned witnessing my sage father, deepened with 12 years a student of advertising, and heightened followed by countless encounters of seeing the gold in ideas and inside, as my discovered living legacy.
I’m dedicated to uncover your burning darts. I have a philosophy - we do what we do for two reasons: connection and love. And I will help you find & express that nexus point. Again, it’s right there. If you’re doing something on purpose, it’s always there.
How can I help your brand ascend?
Ownable Brand Name.
Unique Mission Statement. (no one else’s name would do in front of the statement)
Resonant Brand Story Expressed.
Brand Glossary of Highest Values.
Precise and Concise Web Language.
My pleasure is your sacred business. Our gift is your success.