“Give me the wild creative freedom of a tightly defined strategy.”
Your brand : ignited
The best ideas and companies birth from the space of authenticity, a place rooted in trust & simplicity. When refined & defined, integrity is without question, intent is shared without restraint, expression unimpeachable, culture is clear, and all stakeholders (employees, partners, customers) self-enroll in your exciting WHY.
Welcome to your intersection of resonance, emotional intelligence & enlightenment. Transactions become transcendent & elevates into traction and inspired action.
Words cast spells.
CHOOSE YOUR SPELLINGS WISELY.
OUR PROCESS
Truth Seeking → Truth Seeing → Truth Sharing
There is an expression that stuck with me from cutting my teeth in advertising in early '90's, "Give me the wild creative freedom from a tightly defined strategy." Our creative freedom and success is achieved within the threaded strategic framework utilized for every Consculting engagement:
1. Truth Seeking (Discovery phase by investigating within a circle of constituents, a Socratic journey to your truth)
2. Truth Seeing (Revealing of the big truth, which births your simple clear vision and mission)
3. Truth Sharing (Your re-galvanized vision and mission expressed tangibly through artful, on-brand messaging, activities and tangible expressions that enrolls your target. This is when we bring in the suite of resources to turn insights into tangible gold.)
When your idea is expressed - as some would describe - on a cellular level, consider your brand authentically connected with your fans. Your vision is crystallized. Your purpose is clear. And they will walk through a wall for you, buy your products, wear your swag, and tell their friends as if they belong to something cool.
If this threaded logic makes sense to you, we share a world view on the creation of magic, and we should talk.
THE SERVICES WE PROVIDE
Every engagement deliverable is mapped based on the discovery of what you need to pivot.
High Level Strategic Insight
Insight to identify roadblocks, discover new pathways to optimization, uncover creative ideas to grow or pivot to success.
Cinematic, Micro-doc, Video Shorts
In today's micro-attention world, attention getting micro-videos reign supreme. Video to live on your website, shared via your email marketing campaigns and social media channels. Let's tell your story with moving pictures that move people closer to your brand.
Brand Voice Defined & Expressed
Words that foster alignment - company (re)naming, tagline, brand manifesto, web copy.
Culture Ignition Activations
Creative tactics to help galvanize your team and partners to feel enrolled, a part of something bigger than themselves. On-brand activities that deepen connections, and thus spark productivity. We don't just present ideas as to what to do; we have individuals who can lead activities.
Social Media Marketing Strategy
Social Media content creation, management and implementation that begins from your (re)defined brand voice.
brand anthems & fashion
Yes, we can have your top customers humming your song written and produced for your venture, and created in a shared culture-building moment.
Fashion swag that gives your brand swagger. With messaging inside the neck that gives the wearer chills in the same area (I am not kidding).
OUR IMPACT
We set goals with you and then align outcomes to those goals and show you the path. This is how we measure success:
01.
EMPLOYEES
Engaged and productive staff galvanized by aligned purpose.
Impact Measurement
Before / after interviews and surveys to ascertain "why are they here?" and "Do they know the values the company is living and what it stands for?" to track the change in the range of how people are responding to a more defined why-based culture.
02.
CUSTOMERS & PARTNERS
Customer and partner loyalty that is supported by meaning, referrals, and a sense of buy-in that creates sustained traction rather than just transactions.
Impact Measurement:
I) Immediate: A felt sense that things are changing, and that direction has changed across the company, clarity and direction.
II) Mid-Tier: The experience working in the company is different, the interaction between both team members and customers begins having impact on top line measurements.
III) Long-Term: Return-on-Investment is measured through productivity, revenue, and attraction to your company.
Your unexpressed dream. Your courageous mission. Your gift to the world.
"It only takes a couple of minutes for Jeff Scult to light you on fire with regards to strategies for your brand, products, and messaging.”
When you talk to Jeff, not only do you feel as if you are talking to a brand expert, you feel like you are chatting with a longtime friend. If you are looking for a way up the mountain, Jeff's your brand sherpa!"
- Eddie Coker, Founder & Creative Director, Wezmore
“Mastery of words.”
“Jeff Scult possesses a mastery of words. His greatest superpower is his ability to capture a person, a message, a brand, and put it eloquently and succinctly on the page. I have benefited greatly from his unique take on what I am doing in the world and bringing my message to the masses. Plus he has more integrity than anyone I have ever known.”
– Ricki Lake
“The power of the written word.”
“I can't remember the last time I was so impressed with the power of the written word...Jeff really nailed the work to create the language container to drive our business forward.”
–Adam Gerstein, Venture Partner, Cielos
"Nobody GETS IT as quickly and authentically as Jeff Scult.”
“Jeff is a generous listener with a big heart and mind to match. He sees into the essence of what you are trying to build - and brand. Jeff is committed to helping his clients carry their work forward into the world, and he provides very important added inspiration and support along the way. I am so glad I had the opportunity to engage with conSCULTing on my business. Jeff named my brand “Inbodied” and he helped me find my brand voice. I recommend him with every bit of my being. THANK YOU JEFF!!"
"Where most of us see to the stop sign, Jeff sees around the corner."
–Jacy Cunningham, Nike Athlete, The Jacy Method
Let’s connect to reveal your gold
our clients
We work with those who are here to do good, not just well. Conscious leaders who give a shit about people, the planet through mindful product development, and god-love-ya, no-shame-to-our-game, profits. We believe in abundance in all forms.
We work with solo-preneurs, for-profits, for-benefits, non-profits, pre-start ups, start ups, movements - the thread that binds is that they are each committed to authentically resonating their truth, and doing it in a four P's kind of way.
Consculting engagements have included a movement, community builder, a singer, a chef, a communications specialist, a writer, a social media mixologist, a conscious-confections company, assisting on a rebrand refresh for the 100 year-old DMA, and brand articulation for a fresh new social engagement venture FEVO.
“I see your gold.”
–JEFFSCULT, Age 8
who is Jeff?
Jeff is a conscious entrepreneur, a 25 year Marketing and Brand Specialist and igniter of ideas. Learn more about him here. And if you want a deep dive with me in my own voice, take a listen here.
My favorite teacher in college at SMU was one of the first to call me a truth seeker. He said to the 19 year-old me, "You're a curious sort, aren't ya? Keep it up."
I embraced his advice.
Honing my curiosity skills over five start ups, travel in 27 countries, working on my own mindfulness, countless friends inviting my counsel, I graduated from truth seeker to a truth seer. Asking the right questions to understand, rather than respond.
The greatest gift bestowed upon me are the incredible humans who have welcomed me into their worlds, to co-create. Those include badass graphic designers, cinematic story tellers, social media mavens (content producers and managers), music producers, anthem song writers, singers, custom jewelry, and clothing designers.
I have assembled a dream team of co-creators we tap depending on your brand ignition needs. Those individuals will be revealed and introduced to you once your needs are ID'd.
And remember, this is all supposed to be fun.
So yes, fuck yes, let’s have some.
SHALL WE CONNECT?
Now more than ever, we long to belong. We are in the midst of a massive cultural shift which is calling on the business community to get real and clear. Those courageous companies and ideas which speak to us in a way that just makes sense will foster a deep connection to make us feel a rush of self. Those will be be the ones to lead this new paradigm of business with purpose.
This is an exciting time. Our time. If this talk resonates for you as a leader, I'd love to help you unleash your expression, to reveal the gold in your soul.